exhibitor's journal — trade show design

To budget or not to budget, Part I

Posted by Peter Winters Exhibit Warehouse on

Many companies use an array of marketing and sales tools to grow sales. Making these channels "synchronous" is every marketing directors goal. You can leverage your digital assets to empower your trade show and event marketing while both assist and are assisted by your direct marketing efforts. With clear consistent messaging across your various channels the often-overwhelmed customer may actually "get you". Over time this should translate into growth.

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